Ask yourself this question. If your website were a sales employee for your business would you hire it or fire it?
We speak to website owners everyday who aren’t happy with their website, and more often than not it all boils down to two things. One, they have lost motivation or simply don’t have the time to drive the performance of their website anymore, and two, previous bad experiences dealing with unreliable people who have promised them the world, taken their money, but not delivered anything but the invoice.
To help all those hard working website owners out there who might fit into this category, the team at Web Coach have come up with a couple of practical “try this tips” to help give your business the website it deserves.
2 Quick Tips – Part 1
1. DON’T let your website look like a cheap suit
First impressions count big time online. If you’re not happy with the way your website looks you can be pretty sure potential customers visiting your website agree with you.
Before you fire your website and get a new one try giving it an update or a makeover. If you’re website is only a few years old and you’re pretty handy on a computer, making these changes yourself may be an option.
Another important factor will be the images you use. If your product or service lends itself to a visual description or gallery of product shots, spend a little extra time and get higher quality images. You won’t regret it!
If your website is more than 5 or 6 years old it may not be mobile optimised (meaning it doesn’t work on mobile devices). If this is the case, I’m afraid you may be better off putting it out of its misery and starting from scratch.
2. DO help your website’s SEO
SEO is often put in the too hard basket. This doesn’t need to be the case. There are many simple SEO tactics you can put in place to help your ranking over time.
Keywords are king when it comes to SEO. Know your keywords and more importantly make sure the keywords you are targeting actually have a decent amount of monthly search traffic. Use Google’s free keyword planner tool to search the monthly traffic volumes for keywords in your location.
If keywords are King, then content is definitely the Queen. It’s vital that you have at least 350 to 500 words of content on the pages of your website you want to rank. For example it’s very important that your homepage has at least 350 words of content. This content doesn’t always need to be at the top of the page making your site look too text heavy, try positioning this type of content lower down the page where site visitors can read it if they want to.
Also be smart about your how you structure the internal page URL’s on your site. As an example let’s say you have a cleaning business and your domain name is www.examplehousecleaning.com.au. If you were to have a page on your website dedicated to external house cleaning you could use the following URL structure, www.examplehousecleaning.com.au/external-house-cleaning. It’s pretty simple stuff but in the long term little SEO tips like this and other fundamentals will help your ranking.
SEO is a marathon, not a sprint. Results are long term and often up and down over time depending on Google’s algorithms and your ability to implement sound on-page and off-page SEO tactics/strategies.
WebCoach.com.au is a local web solutions business based in Milton, Brisbane. Our point of difference is we will come and see you face-to-face at no extra charge. Give us a call we would love to chat!